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MKT 4400: Consumer Behavior

This is a class page for MKT 4400.

Articles & Books

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Books:

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  • The OneSearch box can be limited to Books & Media @ Stan State using the dropdown menu, this includes all titles in the University Library, including many digital books.  To retrieve lists of books, use keywords and phrases related to your research topic. 
  • If results are too general, try more narrowly focused keywords and phrases.
  • If a book is in print, a librarian can help you find it on the shelf with the location (main stacks, reference, new book, etc.) and call number information.
  • If you want access to more resources, limit OneSearch to CSU+ using the dropdown menu, this includes the print holdings of all CSU libraries system wide. Items ordered from CSU+ arrive within 2-3 days to the University Library.

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