Find articles using this database. Useful keywords include: consumers, consumer behavior, consumer preferences, consumer survey, consumer research, target marketing, and the specific name(s) of your target group. Also think of synonyms for your topic that might be used in the literature.
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts.
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