MKT 4400: Consumer Behavior

The eighth edition of Generation X: Americans Born 1965 to 1976 tells the story of the small but vital generation spanning the ages of 38 to 49 in 2014. Although their numbers are small, lifestage dictates that Generation X is a vital part of the nation's commerce and culture.

The sixth edition of The Millennials: Americans Born 1977 to 1994 is two books in one: it provides a demographic and socioeconomic profile of the Millennial generation, which spanned the ages of 20 to 37 in 2014, and it includes a special supplement on the iGeneration-the population under age 20.

Compares and contrasts the five living generations of Americans-Millennials, Generation X, Baby Boom, Swing, and World War II.