Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi.
The eighth edition of Generation X: Americans Born 1965 to 1976 tells the story of the small but vital generation spanning the ages of 38 to 49 in 2014. Although their numbers are small, lifestage dictates that Generation X is a vital part of the nation's commerce and culture.
The sixth edition of The Millennials: Americans Born 1977 to 1994 is two books in one: it provides a demographic and socioeconomic profile of the Millennial generation, which spanned the ages of 20 to 37 in 2014, and it includes a special supplement on the iGeneration-the population under age 20.
Directory of advertising by area & type (print, radio/TV, web). Also Nielsen Segmentation & Market Solutions.
If you have a visual impairment or fine motor impairment, some of the features of the Kantar SRDS database may not be accessible, but a librarian can assist you. For assistance, please contact Tim Held, Reference and Instruction Librarian, at 209-644-6555 or theld@csustan.edu. Also please register with Disability Resource Services in order to receive other services.
Contains a wealth of county-level and (and some city-level) statistics on health care, crime, business, education, etc. From the opening screen, try a keyword search on the name of your city. Do the same with the name of your county.
Standard & Poor's NetAdvantage provides access to company information that includes a description of the company, stocks & bond issues, earnings estimates, dividend and split history and more.
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Journal of Consumer Research
Journal of Marketing Research by 
Encyclopedia of Major Marketing Campaigns by 
The generation X: Americans born 1965 to 1976 by 
American Generations by 
Who's buying executive summary of household spending by 
