Skip to Main Content

MKT 4450: Channel Institutions & Retail Management - Professor Strong

This is a class page for MKT 4450: Instructor: Strong

Articles & Books

Newspaper or journal articles:

In addition to your specific topic, useful keywords include consumer behavior, target marketing, business plan, startup, etc. Also think of synonyms for your topic that might be used in the literature.


  • The OneSearch box can be limited to CSU Stanislaus Books & Media using the dropdown menu, this includes all titles in the University Library, including many digital books.  To retrieve lists of books, use keywords and phrases related to your research topic. 
  • If results are too general, try more narrowly focused keywords and phrases.
  • If a book is in print, a librarian can help you find it on the shelf with the location (main stacks, reference, new book, etc.) and call number information.
  • If you want access to more resources, limit OneSearch to CSU+ using the dropdown menu, this includes the print holdings of all CSU libraries system wide. Items ordered from CSU+ arrive within 2-3 days to the University Library.

More Article & Book Resources

Need Help?