Business Source Premier provides full text for journals, including full text peer-reviewed business publications. This database provides full text back to 1886, and searchable cited references back to 1998.
Full-text coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.
Full-text of articles dating back to 1995; additional content includes indexing and abstracts for publications dating back to 1982.
Subject coverage includes accounting, acquisitions & mergers, advertising, banking, chemicals and pharmaceuticals, communications, economics, entertainment industry, finance, financial services, government regulations, industrial relations, insurance, international business, investments, marketing, retail trade, small business and much more.
In addition to your specific topic, useful keywords include consumer behavior, target marketing, business plan, startup, etc. Also think of synonyms for your topic that might be used in the literature.
The OneSearch box can be limited to CSU Stanislaus Books & Media using the dropdown menu, this includes all titles in the University Library, including many digital books. To retrieve lists of books, use keywords and phrases related to your research topic.
If results are too general, try more narrowly focused keywords and phrases.
If a book is in print, a librarian can help you find it on the shelf with the location (main stacks, reference, new book, etc.) and call number information.
If you want access to more resources, limit OneSearch to CSU+ using the dropdown menu, this includes the print holdings of all CSU libraries system wide. Items ordered from CSU+ arrive within 2-3 days to the University Library.