LibGuides: MKT 4450: Channel Institutions &amp; Retail Management: Home

Marketing Information Resources

The generation X: Americans born 1965 to 1976 by The New Strategist Editors
ISBN: 1940308860
Publication Date: 2015
The eighth edition of Generation X: Americans Born 1965 to 1976 tells the story of the small but vital generation spanning the ages of 38 to 49 in 2014. Although their numbers are small, lifestage dictates that Generation X is a vital part of the nation's commerce and culture.
The millennials: Americans born 1977 to 1994 by The New Strategist Editors
ISBN: 1940308836
Publication Date: 2015
The sixth edition of The Millennials: Americans Born 1977 to 1994 is two books in one: it provides a demographic and socioeconomic profile of the Millennial generation, which spanned the ages of 20 to 37 in 2014, and it includes a special supplement on the iGeneration-the population under age 20.
American Generations by New Strategist Press Editors (Prepared for Publication by)
ISBN: 194030802X
Publication Date: 2013-07-15
Compares and contrasts the five living generations of Americans-Millennials, Generation X, Baby Boom, Swing, and World War II.
California Retail Survey by Eureka Group (Publisher)
Call Number: Reference HF5429.4 .C3 C35x
Publication Date: 2018

Kantar Media SRDS
Directory of advertising by area & type (print, radio/TV, web). Also Nielsen Segmentation & Market Solutions.
If you have a visual impairment or fine motor impairment, some of the features of the Kantar SRDS database may not be accessible, but a librarian can assist you. For assistance, please contact Tim Held, Reference and Instruction Librarian, at 209-644-6555 or theld@csustan.edu. Also please register with Disability Resource Services in order to receive other services.

Market Share Reporter
Presents comparative business statistics. Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and cites original sources.
Mergent Online
Company information (U.S. and international), including SEC filings, annual reports, earnings, debt, and industry reports.
Capital IQ NetAdvantage (Standard & Poor's)
CapitalIQ NetAdvantage from Standard & Poor's provides access to company information that includes a description of the company, stocks & bond issues, earnings estimates, dividend and split history and more.

Census 2010 Gateway
RAND State Statistics
Contains a wealth of county-level and (and some city-level) statistics on health care, crime, business, education, etc. From the opening screen, try a keyword search on the name of your city. Do the same with the name of your county.
California Department of Finance
Demographic Research Unit: Reports and Research Papers. Demographic information by county and city, including estimates and projections.

Kantar Media SRDS
Access to Claritas 360 ends 1/31/2025. Access to the remainder of SRDS ends 2/10/2025.

Directory of advertising by area & type (print, radio/TV, web); overviews of local markets. Local Market Audience Analyst has market segment data. Chrome browser required for Claritas data.
If you have a visual impairment or fine motor impairment, some of the features of the Kantar SRDS database may not be accessible, but a librarian can assist you. For assistance, please contact Tim Held, Reference and Instruction Librarian, at 209-644-6555 or theld@csustan.edu. Also please register with Disability Resource Services in order to receive other services.

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