An authoritative and comprehensive dictionary containing 2,500 key economic terms with clear, concise definitions. It covers all aspects of economics including economic theory, applied microeconomics and macroeconomics, labour economics, public economics and public finance, monetary economics, environmental economics, and many others.
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts.
This accessible guide is a perfect source of reference for all those with an interest in finance. Invaluable for students and professionals in the fields of finance and banking, it is also ideal for private investors and readers of the financial pages.
This wide-ranging, jargon-free dictionary contains over 2,000 entries on all aspects of statistics including terms used in computing, mathematics, operational research, and probability, as well as biographical information on over 200 key figures in the field, and coverage of statistical journals and societies.
Presents easy-to-understand information on 200 countries and dependencies from around the world. Entries discuss a variety of topics in detail, from banking and securities to climate, from government data to demographic statistics. Also includes biographical essays on national leaders.