Secondary data is information that has already been collected by someone else for a different purpose, but you can use it for your own research.
In other words, instead of going out and gathering new data yourself (called primary data), you use data that already exists.
Primary vs Secondary Data
| Feature | Primary Data | Secondary Data |
|---|---|---|
| Who Collects it? | You (the researcher) | Someone else |
| Purpose | Collected for your specific study | Originally collected for another reason |
| Example | Conducting surveys or interviews | Using government census data |
| Time & Cost | Takes more time and funding | Usually quicker and cheaper |
Advantages of Secondary Data
Disadvantages of Secondary Data
Reference List Example:
O’Donohue, W. (2017). Content analysis of undergraduate psychology textbooks (ICPSR 21600; Version V1) [Data set]. ICPSR. https://doi.org/10.3886/ICPSR36966.v1
In-Text Examples:
Parenthetical citation: (O’Donohue, 2017)
Narrative citation: O’Donohue (2017)
