Kantar SRDS - Instructions to View Local Market Audience Data

Accessibility Issues:

If you have a visual impairment or fine motor impairment, some of the features of the Kantar SRDS database may not be accessible, but a librarian can assist you. For assistance, please contact Tim Held, Reference and Instruction Librarian, at 644-6555 or theld@csustan.edu.  Also please register with Disability Resource Services in order to receive other services.

Local Market Audience Data Using Internet Explorer (Collaboratory Workstations)

Notice:  The Local Market Audience section of SRDS is designed to work with older versions of Internet Explorer (version 9 and earlier).  When using a more recent version (including on Collaboratory and other OIT computer lab workstations), you need to set a "Compatability View" option for the claritas.com website to view the Local Market Audience information.


On a Collaboratory workstation (or any computer using Internet Explorer 10 or 11):

  • When the Local Market Audience module opens in a new window, copy the URL of that new window and paste it into the original window address bar to replace SRDS with Local Market Audience in the original window.
  • In the browser tool bar, click on "tools" (or the gear icon if shown) to reveal "compatibility view settings".  Add claritas.com.


Note:  after choosing criteria and clicking search, it takes several moments for these dynamic tables to appear.


Step-by-Step Instructions to change the "Compatability View":

Make sure you are using Internet Explorer (Local Market Audience does not work with other browsers like FireFox, Chrome, or Safari).

Click on the Gear (which opens a "tools" menu).

Choose Compatability View settings.

Under "Add this website"  type claritas.com.

Click Add  and Close.

Internet Explorer - Compatability View screen shot                Adding Claritas.com to the Compatability View in Internet Explorer


Note:  This only applies to the Local Market Audience section of Kantar Media's SRDS service.  The other information (Local TV/Radio/Newspaper Media by DMA) should be accessible using any current web browser.