Description: Description of potential markets in neighborhoods using demographics, income, and buying habits and preferences of specific groups.
Subjects Covered: Marketing, Demographics
Type of information provided: Neighborhood (zip code) overview of demographic information and suitability of potential customer groups (market segments), including:
Demographic profiles: Age and income, size of households, presence of children, race/ethnicity
Market Segments: Neighborhood population/potential customers broken into 66 distinct market segments (based on age, family status, income and location) by Nielsen, including typical location, income, and shopping/media habits
Lifestage Groups: 15 different broad population types based on age and martial status (e.g. "Striving Singles" to "Affluent Empty Nesters")
Social Groups: 14 different broad population types covering urban, suburban, smaller city, and small town/rual areas